“Hotel” for plants (Hotel Para Plantas) concept is the brainchild of experiential marketing agency Ogilvy Action for the Isla Azul shopping center in Madrid. With their free full-board hotel service for plants, providing love and attention, the mall tries to attract plants owners while they are on vacations.
According to the Guinness Book of World Records the oldest restaurant in the world is Sobrino de Botin in Madrid. It has been operating continuously since 1725. Originally opened as Casa Botin by James Botin, it was inherited by his nephew Candido Remis and renamed to Sobrino de Botin (nephew of Botin). Located in the center of the capital of a European country it mentioned many times in Western Literature.